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<p>In the last decade online search has become more intelligent. Advances in algorithms have resulted in high quality search results that are more relevant to the Internet users. In addition, consumers have become more specific and think through the search query process much more differently. Relating to this, the phenomenon known as the "long tail" was initially popularized a few years ago and today has changed how search content is engineered.<br /> <br /><strong>Example of the Long Tail:</strong><br /> – Old method of search: "men’s white sneaker"<br /> – New method of search: "men’s size 11 white tennis shoe near Alpharetta, GA"<br /> <br />People today expect that if they type in that specific of a search query that there will be a competitive listing of several men’s sneaker providers around Alpharetta, GA area that will be able to provide them with their offering of size 11 men’s tennis shoes. While search volumes for terms as specific as this example are relatively low, the conversion rates of such long tail terms are fairly high. If you can identify repetitive conversions around long tail keywords, you might want to consider additional investment in content creation and top seo agencies efforts.<br /> <br /><strong>Understanding there are more Online Competitors:</strong><br /> The shift in consumers typing in long tail keywords, typically geo targeted in nature has resulted in a shift in new online competitors emerging and focusing revenue models around attracting and rerouting consumers to your company’s website via non branded search. Who are these emerging click-and-mortar-only competitors?<br /> <br /><strong>Redefining ‘Competitor:’</strong><br /> A common misconception many small-to-medium sized businesses have is the definition of "competition." One of the most important discussions had with a new client is discussing the difference between a "brick and mortar" versus a "click and mortar" competitor. There can be overlap, but it’s is important to stress that they are not necessarily the same. <br /> <br />Defining your competitors only is important because it will give you a realistic estimate of what your ranking potential is and the time it will take to achieve increased non branded rankings success. This step is important to identify before diving deeper into top seo agencies work. In addition, it is important to recognize that in the eye of the person conducting a search query, all sites that are ranking in natural and paid search are competing for that searcher’s attention via a click and therefore are competition.<br /> <br /><strong>Exercise:</strong> Write down your known brick and mortar competitors. How do they compare to non branded search query results for your product and service offerings plus geography? Are there any new companies competing that you didn’t know about? What about informational websites? Which informational websites are using top seo agencies to rank for your desired non branded keywords?<br /> <br /><strong>Why New Competitors Steal Ranking Potential:</strong><br /> As long as there is enough inbound traffic and a revenue model to redirect that traffic and host onsite advertising, other non direct websites will act as competitors, pushing for natural search rankings. <br /> <br />These new competitors are able to steal your website’s ranking potential. Take the category of Denver Roofing Contractors Denver. If you wanted to rank for a general non branded term such as <a rel="nofollow" onClick="javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);" href="http://www.tnroof.com/">TN roof estimate</a>, you’d have some stiff competitio

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